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Next, put “to-do” dates on your calendar for each event. If your “Christmas in July Open House” is scheduled for July 25th and you are going to promote the event with postcards, you need to count backwards. You want the guests to get the postcards 2 weeks in advance.
Next, create a customer service plan for the next two years. Map out when you are going to make your new product calls, hold your open houses, have special sales, send out birthday cards, and hold special events. This allows you to consistently promote the next event while you are face-to-face with your customers and prospects. Also, by creating a long-term plan, you have the ability to coordinate your marketing activities with your customer service activities.
By creating a checklist for each event, each event becomes easier to implement. Put the checklist in a folder with all the supplemental materials. Take your Summer Open House for example. What is your advertising plan? Email, postcards, flyers, Facebook postings, Twitter, phone calls…? Put your scripts, copy of the invites, guest list, food served, special sales, pictures of product displays and other special activities in your folder. Then, each time [link widoczny dla zalogowanych] you hold the event, you can pull out the folder, [link widoczny dla zalogowanych] make adjustments as needed, and hold a stress-free and organized Open House.
The key to great customer service is having great systems. You are in business for the long term, not the one-time sale. Therefore, [link widoczny dla zalogowanych] build your customer service plan for the long term. Run your business like a business, not like a fundraiser by only passing around catalogues. Here are some [link widoczny dla zalogowanych] tips to help you increase your sales through a strong customer service system.
This week, I was the last customer of the day once again. I stopped into a local small business at 7:45 and noticed the sign on the door said they closed at 8:00. The service [link widoczny dla zalogowanych] that I needed was going to take some time. There was no irritation or impatience from the small business owners. They chose to wait on me with the same exuberance and attention that they would have given if I had been their first customer of the [link widoczny dla zalogowanych] day. They have earned my loyalty.
It takes 3 weeks for the postcards to ship from the printer, so you need to make a notation on your calendar to order postcards at [link widoczny dla zalogowanych] the beginning of June. Do the same [link widoczny dla zalogowanych] with the phone calls. If it takes a week to call your customer list, and you want them to have a 2 week notice, make a note on the calendar to start making your customer calls in early July.
I could hear the nurses talking in the [link widoczny dla zalogowanych] hallway and doors opening and closing. It seemed as if I wasn’t the only one with a late afternoon [link widoczny dla zalogowanych] appointment. Thirty minutes turned into 45 and [link widoczny dla zalogowanych] I noticed that things [link widoczny dla zalogowanych] had become awfully quiet outside my door. I decided to open the door of the exam room to flag down a nurse to see what the hold-up was. Imagine my surprise when I found that the lights were off! I sheepishly called out, “Hello? Is anyone there?”
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