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Go for materials that can easily be associated with your business or brand. Do not confuse customers by giving away irrelevant items. For instance, if you are into food catering, do not give away shade protectors or car stickers. Likewise, if you are into auto dealership, it would not be a good idea to give away kitchen utensils and magnets as freebies.

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Nevertheless, you can also use such promotional goods to reward patrons or the customers who have been loyal with your brand. You can give them free gifts, coupons, and discounts. Corporate gifts and promotional items can improve your relationship with your customers. They can also be a way to attract prospective customers and break their loyalty with other brands.

Aside from the name and logo of your business, you must also include other important details on your corporate promotional items. Do not forget to add your business address and contact information, so customers can easily reach you for comments, complaints, suggestions, or inquiries.
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