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The holidays are a great [link widoczny dla zalogowanych] time to be a retailer - sixty percent of all retail sales are made during the holiday season. Millions of new online shoppers make their first Internet purchases during this season, and their [link widoczny dla zalogowanych] Thanksgiving. But Lisa Suttora of instructs, "Holiday shoppers actually come online right about mid-August, when back-to-school-shopping tapers off, and they stay online until the end of January when they've spent all their extra holiday money." The best [link widoczny dla zalogowanych] way for you to cash in on the holiday buying season is to be prepared well in advance.
How to Prepare for the Holiday Season:
1. Get your inventory listed early. You don't want to spend the [link widoczny dla zalogowanych] holidays playing catch-up, so have your goods ready to go:
? Take stock of your inventory. Get it organized, and determine what needs to be listed.
? Systematize your operation. Don't try to go through the entire listing process with each individual item. First, photograph all your items. Then upload and edit all your photos. Then write all your listings, and compile all your descriptions. Streamlining your processes this way will save you [link widoczny dla zalogowanych] a great deal of time.
2. Have a shipping game plan. The number one concern of holiday buyers is whether their purchases will make it on time, so timely shipping is crucial.
? Stock up on [link widoczny dla zalogowanych] shipping materials prior to the holiday selling season. You can even order your shipping supplies online at .
? [link widoczny dla zalogowanych] Prepackage [link widoczny dla zalogowanych] your products, whenever possible. This way you can just print a label off and be ready to go.
? You can, in most cases, arrange [link widoczny dla zalogowanych] to have the post office pick up [link widoczny dla zalogowanych] your packages at no charge, rather than standing in line for hours.
3.Customize according to your buyers' needs.
? [link widoczny dla zalogowanych] Offer gift wrapping and gift-recipient delivery. Customers value their time, especially around the holidays, and they'll pay extra for the service and convenience.
? Provide them with multiple shipping options. By offering overnight and express delivery, you can make sales all the way to December 24 that your competitors who only offer priority mail will miss.
? Create unique gift packages. Suggests Suttora, "You can put a Curious George stuffed toy with a Curious George [link widoczny dla zalogowanych] book and movie, and wrap them together in Curious George paper. What you're doing is pre-shopping for your customers."
Customer Service is King
If your holiday customers have a good shopping experience with you, they'll most likely come again. Be in constant communication with them - you're letting them know you're on top of things. Always let them know their tracking numbers and order status. Respond to their emails quickly - not [link widoczny dla zalogowanych] 24 hours later.
Following up your sales is just as important. When the sale is over, send them a thank you note - you're reminding them you're there and giving yourself a chance to promote your new products. [link widoczny dla zalogowanych] By building consumer confidence, you'll produce repeat business throughout the rest of the year.