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Unless you support those sales efforts with the right offerings and marketing, however, you won't make as much progress as you might. What should you do?
You want to grow. So you direct the salespeople to make calls twice as frequently on their accounts. Not much happens.
Next, you increase your advertising budget by 10 percent. Not much happens.
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There has to be a better way to grow. What is it?
Attract new types of customers to purchase your offerings.
Most organizations answer the question of who else needs their offerings by describing more of the same kinds of customers or beneficiary recipients in some other location. That answer is helpful as far as it goes, but it doesn't exhaust the potential.
Keep going. Who else?
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Based on its track record, this company would have [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] done better to have abandoned its inside-out search.
Here are some questions that may help you find new users as you reach out to your stakeholders for ideas:
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5. What can you eliminate from your offering to make it less expensive to use than a currently preferred alternative?
Good luck with your hunting for new types of customers!
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