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The following marketing plan is a basis for the introduction of the new iPad product by Apple Inc. This analysis is essential because it will provide the best strategies for marketing and sale of this product into the global market. IPad will be marketed as unique into the technological world whilst trying to absorb the new market niche that appears to be controlled by Smart Phones. This marketing strategy is warranted because it will enable Apple inc. to reach over 100 million potential customers globally. The forecast sales indicate that over 50 million units will be disposed translating to about 13% growth. This will ensure that the current needs of the customers are met through the provision of this technologically advanced commodity. Success for this venture will obviously be reflected when the projected units are sold while at the same time expanding the global market command. Europe will be the potential market for the iPad.
Marketing Strategy
Apple Inc. will employ a strategy that will enable it to occupy the greatest market share in the industry. In order to achieve this, Apple [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] has set aside $ 200 million in order to ensure that the marketing strategy is achieved. The marketing activities will include the utilization of qualified personnel to help in the promotion of the product. The company will also engage in the sponsorship of some sporting activities ensuring that the consumer knowledge is expanded. Additionally, the [url=http://www.1855sacramento.com/moncler.php]moncler outlet[/url] company will utilize all forms of advertisements especially yin social networking sites and this will ensure the product [url=http://www.maximoupgrade.com/hot.php]hollister[/url] is widely known.
Positioning
Apple will strategically position itself in the industry by making the product affordable to its customers. This will be done by lowering the prices just relatively below that of its competitors. After sale services will also be offered to clients and this includes the warranty.
Marketing Objectives
Apple inc. will implement this marketing with the sole purpose of achieving the following objectives; 1). Reach more than 100 million customers within six months, 2). Increase the growth of [url=http://www.ilyav.com/isabelmarant.php]isabel marant pas cher[/url] the company by 13%, and 3). Sell more than 50 million units of iPad within six months. Additionally, the company will strive to sustain its current market leadership [url=http://www.mxitcms.com/tiffany/]tiffany outlet[/url] in the industry.
Target Market
The ideal market segments that the company will give noteworthy consideration are [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] those within the ages of 22 and 45. This segment is unique because a greater proportion has better taste for music, video streaming, and gaming all, which are supported by the product. They are also addictive to new technological gadgets as they seek to be exclusive for the gadgets they own. Most of them are also students or working class in the corporate world, and this means that they have enough income to dispose.
Marketing Mix
The needs and the preferences of the customers are not always constant. This is worsened by the entry of new players market because they act by destabilizing the market and reducing the revenue earnings. Therefore, the company has put in place strategies related to pricing, product, promotion, place, and people. In terms of product, the company will make the iPad as [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] appealing and attractive as possible. Pricewise, the company will set the price of its product to be a little bit lower, and this will act a form of advantage to the customer. In terms of place, the company will establish enough distribution channels in [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] Europe that would ensure the product is readily available to customers. Promotion is a significant factor that the company will utilize to create awareness of the product.
Marketing Research
The company expects to cover more than 100 million people. This proportion of the population is expected to provide adequate market for the sale of a minimum of 50 million units of iPads.
Sales Forecast
The company will only be able to gauge its success by carrying out a market research. This will also enable the company to gauge customer satisfaction, and get new ideas of improving the product. The process is necessary in any business.
Controls
The implementation of this plan will take a period of [url=http://www.1855sacramento.com/woolrich.php]woolrich[/url] between six to [url=http://www.achbanker.com/homes.php]www.achbanker.com/homes.php[/url] twelve months after which evaluation of the objectives established by the [url=http://www.thehygienerevolution.com/barbour.php]barbour paris[/url] company will be reviewed.
Implementation
The funds set aside by the company will be the cornerstone of the implementation process. The company will later use the results to establish exact value of customers served.
Documentation
The company will analyze its finances in order to ascertain if objectives have been achieved. The analysis will extend to include the percentage growth and profits realized [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] by the company. Profits exceeding $100 million will be used as an indicator of achievement.
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